Fine tradition defines Italy and its cuisine — especially in Puglia, home to the generations-old recipes for Mia Bella Fine Italian Almond Cookies. Puglia’s local farmspeople brought these desserts to life through their appreciation for natural bounty, ample creativity and great company. Mia Bella continues the tradition.
This love of heritage and taste has always been a magnet for Cheryl Noble, founder of Mia Bella and its parent White Mare Trading Company. Cheryl grew attached to Italy during her many visits to the Mediterranean country over decades.
“Everything in Italy is shaped by the ‘old ways,’ “ says Cheryl, who worked for decades to guide fashion and design projects for large companies. “Everything is based on what has been passed down for generations, and I love that.”
Cheryl first began toying with the idea of honoring Italy with her own gourmet cookie company after her very own wedding reception. That’s when Chef Francesco surprised her with his “secret recipe” amaretti, packaged as gifts for her guests.
The “eyes rolling with pleasure” reaction of her guests convinced Cheryl to join forces with the chef for Mia Bella Fine Italian Almond Cookies.
Mia Bella’s love of tradition extends to its luxe packaging. Special touches like gelato containers and petite pin ribbons pay tribute to some of Italy’s centuries-old traditions.
A real love of tradition also inspires Mia Bella’s parent company, White Mare Trading Company. Named to honor Cheryl’s love for horses and the equestrian world, the White Mare symbol is also a tribute to many other qualities that define Mia Bella and will define all other future White Mare Trading Company endeavors: graceful movement, creativity, desire, and luxury.