SARASOTA – For Cheryl Noble, who lost her mother to breast cancer 32 years ago, the 10th Annual Key to the Cure Kick-off on Oct.15 will have two special meanings.
The Kick-off will be the first event where Noble offers her new line of gourmet sweets, Mia Bella Fine Italian Almond Cookies. The Oct. 15 shopping showcase is also how Noble will pay tribute to her mother, Ruth, who died in 1983 after a three-year battle with breast cancer.
“The Key to the Cure is very close to my heart,” Noble said. “I have always been deeply moved by this event, and having the chance to participate with my new Mia Bella cookies makes Key to the Cure even more meaningful for me and my family.”
Noble is set for an October 5 launch of her handmade Mia Bella gourmet cookies, unique because they are based on generations-old, authentic Italian recipes and use only five high-quality, all-natural ingredients.
The delicate pink tone that distinguishes Mia Bella’s luxurious packaging is also a touchingly apt fit for Key to the Cure, which is celebrating its 10th anniversary this year. The annual shopping extravaganza is sponsored by Saks Fifth Avenue and many other leading businesses and organizations, and has raised more than $1 million since 2005 to fund breast, ovarian, uterine and cervical cancers in the Sarasota/Manatee region.
Mia Bella Fine Italian Almond Cookies will be among many companies participating in the October 15 Key to the Cure Kick-off, an evening of food, beverage, entertainment, shopping and a special “key event” that organizers are keeping under wraps until the big night.
The fun is 5:30 to 9 p.m. at Saks Fifth Avenue at The Mall at University Town Center. Admission is $125 and reservations can be made at www.smhf.org.